Site management

Site maintenance, built into Elementor. One place for agencies to manage every client site instead of five different dashboards.

TL;DR

The full story

01 

How we started

02

How we learned

03

What goals we set up

04

What we designed

05

Where do we aim to grow

01

How we started

Agencies manage client sites the old way: log into WP-Admin, update one plugin at a time, and hope nothing breaks.

Manage is our answer. A management layer built into Elementor itself, so agencies can update, monitor, and report on every site without leaving the ecosystem.

02

How we learned

User interviews

We talked to agencies and freelancers running anywhere from a handful of sites to hundreds. Same three problems kept coming up. My

Something we actually talked about, auditing all our sites once a quarter. But there's not really an easy way to do that." On performance monitoring and bulk management. Can
I go through the WP Engine dashboard 100% of the time because it's just plain easier. I didn't even need a password manager." On one-click login, describing a competitor.
I can quickly connect and do updates manually, or use a bulk update tool. Everything works fine except Elementor." On the bulk update gap, specific to us.

02

Competitive analysis

We benchmarked nine competitors on install base, pricing and feature coverage. We were already strong on connectivity, updates, performance and ecosystem. We were behind on backups, uptime monitoring, client reporting and white labeling.

 

03

What goals we set up

Own the maintenance layer. Safe updates, uptime monitoring and performance transparency, built in, not bolted on.

Integrate across Elementor. Manage should feel like part of the Sites view and Single Site View, not a separate tool.

Prove value to clients of clients. Give agencies client-ready reports they can use to justify their retainers.

Scale for agencies. Design for multi-site from day one, not a single-site tool with bulk actions added later.

05

What we designed

What shipped in the MVP:

  • WordPress plugin for connect, sync and troubleshooting
  • Redesigned Websites Tab, with overview, columns, ordering and bulk selection
  • Redesigned navigation, so Elementor’s products each have their own identity
  • Bulk update monitoring for plugins, themes and WordPress core
  • Safe updates with automatic rollback if something breaks
  • Single Site View, with header, navigation and management surfaces
  • One-click login for any connected site

 

06

Where do we aim to grow

Q2 2026: Full bulk management with safe updates, one-click login at scale, PageSpeed Insights, database optimization, vulnerability detection.
Q3 2026: Client reports, white labeling.
Q4 2026: Website boilerplates, visual regression safe updates, backups and restore. Upside easily