Adi Yagoda

Senior Product Designer

Hi, I'm Adi. I design and build
the products people rely on.

Good design starts with empathy. Paying attention, noticing what's frustrating someone, and quietly fixing it.

Recent case studies

Elementor | 2025-2026

Site management

0-1 Product design
Site Management monitoring dashboard
Elementor | 2025

Elementor One

UX UI cross team launch
Elementor One dashboard, Let's start building

More selected work

Asset Page overview screen
Wiliot | 2023

Asset Page

Research UI Design
Location Page devices on a facility map
Wiliot | 2023

Location Page

Research Wireframe
UI designs
2018-2026

UI designs

UI Design samples
Elementor Platform Redesign: Chapter One
Elementor UX | Dec 2025

Platform Redesign: Chapter One

Article ↗ ux.elementor.com

Designing beyond the screen

Almost a decade in B2B SaaS, plus two years on My Elementor (used by millions of creators), taught me the same lesson: complex products improve when teams stay close to real users, build on shared foundations, and let evidence, not opinion, guide what ships.

Human at the center

  • Identify friction before it becomes a complaint
  • Validate assumptions through research
  • Simplify complex B2B workflows
  • Design for the people who depend on it daily

Consistency at scale

  • Reusable components and tokens, not one-off mockups
  • Standards built from the ground up
  • Consistency the whole team can trust
  • Foundations engineered to scale to millions

Measure, learn, evolve

  • Ground decisions in real user feedback
  • Instrument analytics that inform design
  • Ship, measure, and iterate
  • Partner closely with engineering