Case study | Elementor
Elementor One
I led product design for Elementor One, a single subscription that bundles Pro and Elementor’s apps into one plan, one invoice, and one shared credit pool, built to become the primary way customers buy Elementor.
Five products, five bills, no single plan
Customers bought Elementor products separately. Pro for the builder, then separate subscriptions for IO, Ally, Site Mailer, and AI credits, each with its own price, invoice, and renewal date. There was no single plan that reflected how people actually used the ecosystem, they were stitching it together themselves.
Elementor One is our answer. A single subscription that bundles Pro and the apps together, priced by site activations and a shared credit pool, so customers get one product to buy, pay for, and grow into instead of five.
What we were optimizing for
This wasn’t just a design project, it had hard business targets attached from the start.
Growth
Drive steady quarterly increases in Elementor One adoption across new and existing customers.
Conversion
Migrate eligible Pro and App users into Elementor One through targeted upgrade paths.
Retention
Hold renewal and churn rates on par with, or better than, standalone products.
Value expansion (ARPU)
Use bundled offerings and shared credits to make One the clearly superior value proposition.
Building one plan out of five products
What shipped in the MVP.
Two plan tracks, Single and Multi, each with tiered credit pools.
A universal, shared credit pool across Pro, IO, Ally, Site Mailer, and Elementor AI.
Single invoice checkout supporting USD, GBP, AUD, and ILS.
A cross-grade path for existing Pro subscribers, preserving site activations.
A one-time Connect and Activate flow, run once from Elementor Home.
A dedicated “One” section in subscription management.
Bulk plugin install for every app included in the plan.
WordPress Elementor Home
This is where the relationship with Elementor starts for most customers, inside their own WP-Admin, not a separate purchase flow. Elementor Home surfaces the Connect and Activate prompt the moment a plugin recognizes it’s on a One subscription.
Tool Manager
Once a site is connected, Tool Manager becomes the single list of everything Elementor includes: Pro, IO, Ally, Site Mailer, and Elementor AI, instead of five plugins the customer has to track separately. The goal was making “what am I paying for, and is it active” answerable at a glance.
Onboarding install flow
Installs every app included in the plan, walks the customer through connecting the site, and activates all of it under the one subscription, in a single pass instead of five separate installs.
My Elementor subscription view
Collapses everything into one place: plan, billing cycle, renewal date, connected sites, and remaining credits, all under a single subscription. Deactivating a site or checking how much of the shared credit pool is left no longer means hunting across different product dashboards.