Elementor One
Elementor One is a unified subscription that replaces separate Pro, App, and AI purchases with one plan, one invoice, and one shared credit pool — built to become the primary way customers buy Elementor.
TL;DR
01
How we started
Customers buy Elementor products separately: Pro for the builder, then separate subscriptions for IO, Ally, Site Mailer, and AI credits — each with its own price, invoice, and renewal date. There’s no single plan that reflects how people actually use the ecosystem.
Elementor One is our answer. A single subscription that bundles Pro and Apps together, priced by site activations and a shared credit pool, so customers get one product to buy, pay for, and grow into — instead of five.
02
What goals we set up
Growth. Drive steady quarterly increases in Elementor One adoption across new and existing customers.
Conversion. Migrate eligible Pro and App users into Elementor One through targeted upgrade paths.
Retention. Hold renewal and churn rates on par with, or better than, standalone products.
Value expansion (ARPU). Use bundled offerings and shared credits to make One the clearly superior value proposition.
Insights & optimization. Track pricing elasticity, feature utilization, and feedback to keep refining plans and messaging.
Target: 84,000 active Elementor One subscribers by end of 2026.
03
What we designed (MVP)
Two plan tracks: Elementor One Single (1 site, 30K/60K/120K credits, yearly) and Elementor One Multi (up to 1,000 sites or unlimited, 250K/500K/1M credits, monthly or yearly)
Universal, shared credit pool across Pro, IO, Ally, Site Mailer, and Elementor AI, using a conversion rate per app action
Single invoice checkout covering every included product, with support for USD, GBP, AUD, and ILS
Cross-grade path for existing Elementor Pro subscribers, preserving their site activations
One-time Connect & Activate flow per site, run once from Elementor Home on WP
Dedicated “One” section in subscription management showing status, renewal date, per-site quotas, and usage
Bulk plugin install: install and connect every Elementor app included in the plan in a single pass
WordPress Elementor Homepage
This is where the relationship with Elementor starts for most customers, inside their own WP-Admin, not a separate purchase flow. Elementor Home surfaces the Connect & Activate prompt the moment a plugin recognizes it’s on a One subscription.
Tool manager
Once a site is connected, Tool Manager becomes the single list of everything that Elementor includes: Pro, IO, Ally, Site Mailer, and Elementor AI. Instead of five plugins the customer has to track separately. The goal was to make “what am I paying for and is it active” answerable at a glance.
Onboarding install flow
The onboarding installer installs every app included in the plan, walks the customer through connecting the site, and activates all of it under the one subscription in one flow
My Elemeentor subscription view
This screen collapses all of that into one place: plan, billing cycle, renewal date, connected sites, and remaining credits, all under a single subscription. Deactivating a site or checking how much of the shared credit pool is left no longer means hunting across different product dashboards.